"Inspired by the elegance and eternity of a little black dress, the perfume exudes Parisian chic and gracefulness."
The new fragrance from Guerlain- La Petite Robe Noire. Back in 2009, the exclusive La Petite Robe Noir was launched as a limited edition scent. Along came the 2nd limited edition in 2011 and now the House of Guerlain have decided to relaunch the original to the broader mass market. This has been modified and developed by their in-house perfumer Thierry Wasser.
Read on further about the launch and watch the video....
This bottle is inspired by the "elegance and eternity of a little black dress" and are replicas of the classic vials of the house such as L'Heure Bleue. The dress print has been altered so that each of the past three bottles shows a different shape of this clothing.
The animated ad campaign was created by French artists Olivier Kuntzel and Florence Deygas.
The perfume exudes Parisian chic and gracefulness. It opens with playful and sparkling aromas of black cherry, bergamot, red berries and almond. Bulgarian and Turkish roses rule the heart, further developing with notes of licorice and smoked black tea. Aniseed, tonka bean, vanilla, iris and patchouli form the base.
Originally exclusive to Selfridges, this fragrance can be found in all major department stores from July 24th.
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